For maximum flexibility, speed, and efficiency, a robust IT strategy is critical. Zaintechs IT Services offering helps enterprises make the most of their IT investments.

By providing the following services Zaintechs guarantees excellence and certainty across all of your enterprise’s IT needs

Zaintechs specializes in providing expert software solutions to capital market industry.

Our expertise includes

• Marketcetera - An open source automated trading platform
• Algorithmic Trading
• FIX Protocol consulting & FIX application development using the QuickFIX library
• Performance optimization of automated trading platforms

We have worked extensively with marketcetera and provide the following solutions:

• Marketcetera Implementation & Rollout
• Broker Connectivity
• Data Connector Development
• Strategy Implementation Consulting
• Enhancements to the marketcetera system to satisfy your specific requirements
• Performance Optimization

How Internet Marketing Will Benefit Your Business?

An Internet Marketing Strategy offers a number of benefits compared to traditional offline marketing strategies. A few of them are:

• Affordable - Helps businesses reach higher number (theoretically infinite size) of customers at fraction of the cost.
• Flexible - The content is available for longer periods of time and can be changed at anytime.
• Targeted - Send messages and information to the right audience with greater precision.
• Measurable - Know exactly where your money is spent. What works and what doesn’t work.
• 365*7*24 - Your website works for you all the time. Outside office hours, during holidays etc.
• Easier Feedback - Can get feedback from customers.
• User Experience - Better user experience for customers

Zaintechs Internet Marketing Methodology

At Zaintechs we partner with clients and provide an integrated Online/Web Presence and Internet Marketing package, a cost-effective service, to help clients use their web presence as a strategic asset which generates value and develops a competitive advantage for them in the market.

This package involves

Internet marketing strategy/Website audit

During this detailed audit we do research, requirement gathering and analysis of current strategy to provide recommendations, and a detailed action plan to our clients. This is the first step of the service and it is performed to give the client a clear understanding of the objectives, the plan, how much it will cost and the final result we will achieve. At the end of our audit we will provide a report that covers the following

• Strengths and weaknesses of current strategy
• Where and what to improve?
• Detailed action plan (How to improve?)

Website design and development

Designing and developing a new Website or upgrading/re-designing an existing Website with the focus on improving usability, customer experience, search engine friendliness, tracking/analytics and maintainability.

Search engine optimization (SEO)

Defined as the process of improving the search ranking of the Website, which in turn, increases the volume or improves the quality of the traffic to a Website. The process of achieving good rankings takes time and diligent effort, but the investment pays off tremendously over the long-term. Our methodology involves detailed keyword analysis, Website structuring, content generation and link building to increase relevant traffic.

Content generation

Our team will collaborate with yours to create new and fascinating content to improve awareness and visibility of your enterprise.

Email Marketing

We provide an Email marketing campaign management service. This service covers software consulting and implementation (Integrated into the CRM system explained below) and creating the email template and content.

Customer Relationship Management(CRM) Consulting

Customized CRM consulting and implementation service to help manage leads, opportunities and accounts, track the effectiveness of marketing campaigns, segment markets by creating different target lists and provide quick and prompt customer support. The system helps clients manage their current and prospective customers better and more efficiently. We provide a holistic approach to CRM consulting and implementation which is not limited to software implementation but covers support and training for clients to learn, and take full advantage of the information system.

Viral Marketing

Word of mouth marketing using existing social networking tools. Additional service of creating media advertisements optimized for the internet.

Website administration and maintenance

Administration and maintenance of the site. This includes software upgrades, website monitoring for errors, fixing errors reported during monitoring, updating the site with latest content and design, tracking and optimizing site for generating maximum traffic.

Social media representation

This involves regular update and management of relationships developed on social media communities like orkut, facebook, twitter etc.

Pay per Click (PPC) Marketing

Pay per click marketing campaign service. This service includes keyword research, ad development, testing, tracking and analysis.